Fred Segal Book Signing

The destination for ladies who lunch and for those who repeatedly slap down the black plastic is Fred Segal. Now, it has become a destination for book signings, this time for the book FU Penguin. Over chocolate chip cookies (made by the author's mother, Mindy) and champagne, the normal blonde drones plus the cooler crowd of LA (e.g. My mother with her genuine crocodile Parker Ochs chocolate brown messenger bag) milled about and enjoyed a photo opportunity with a penguin. While chatting with Ron Robinson, I was pointed towards the wonderful makeup department where organic and ecofriendly makeup was being demoed, all in all, making a quick jaunt to Fred Segal richly rewarding.